Adrian Cole

Adrian Cole is the Editor-in-Chief of Cubed News, where he holds final responsibility for what the publication says and how it says it. His remit runs across every desk — politics, business, technology, world news, health, science, opinion and culture — and his job is less to chase individual stories than to make sure the standard each desk works to is the same one, applied without exception. He sets the editorial line on accuracy, sourcing and corrections, and he answers for the result.

His central conviction is that a general-news publication earns its place not by being first but by being trustworthy, and that trust is built one verified sentence at a time. Under his direction, Cubed News treats its founding rules as operational, not decorative: nothing is published that cannot be sourced; numbers and institutions are named and correctly attributed; the gap between what is known and what is merely suspected is never papered over. Where a story cannot be stood behind, his instruction to the newsroom is to say so plainly rather than to reach.

Cole writes the publication's weekly Editor's Letter, a standing column in which he explains the thinking behind the week's coverage, addresses the choices and the trade-offs that went into it, and holds the masthead accountable to readers in his own name. He treats the letter as a contract: a place to be candid about what the newsroom got right, what it is still working out, and where it has changed its mind. He regards a correction not as an embarrassment to be buried but as evidence the system works, and he insists they be issued promptly and visibly.

His editorial philosophy is captured in the publication's thesis that every story has three dimensions worth examining — the context of what happened and why, the perspectives that genuinely matter, and the stakes for the people affected. He pushes editors to resist both the flattening certainty of the hot take and the false balance that treats every claim as equally weighted. The aim, as he frames it, is journalism that helps a reasonable person understand a complicated world well enough to act on it. More about the publication's standards and ownership is set out on the about page.