Quick answer: Sponsored content on Cubed News is a branded article you supply that we review, clearly label and publish to our news audience. Sponsored articles let you tell your story at length in a brand-safe, disclosed format that never masquerades as independent reporting. Contact us to request current rates.
Key takeaways
- What it is: a clearly labelled, brand-supplied article published to Cubed News’s readers.
- Best for: telling your story, launch, campaign or point of view in depth.
- How to start: send your topic and brief via our contact page; we review, label and publish.
- Disclosure: every sponsored article is labelled in line with the FTC endorsement guidelines.
- Independence: sponsored content is separate from our journalism — our coverage is never for sale.
What is sponsored content?
Sponsored content is an article funded by a brand or organisation and published in the publication’s own format, but clearly marked as sponsored so readers know it is commercial. Unlike a short advertisement, a sponsored article gives you room to explain — your product, your mission, your research or your view — in your own voice. On Cubed News it runs alongside our news, always labelled, so it borrows the setting of a trusted publication without ever pretending to be independent reporting.
The format sits deliberately between a display advertisement and an editorial article. It has the depth and readability of editorial — a real headline, a structured argument, room for nuance — but the honesty of an advertisement, in that everyone can see who paid for it. Done well, that combination is powerful: readers give a labelled sponsored article a fair hearing precisely because they are not being tricked about its origin. The label is not a handicap on your message; it is the thing that lets the message be taken seriously.
What sponsored articles on Cubed News include
- Publication of your article, clearly labelled as sponsored.
- Editorial review for accuracy, clarity and compliance before it goes live.
- A news-literate audience that reads carefully and values credible information.
- Clear disclosure in line with the FTC endorsement guidelines.
- Optional amplification with display advertising or a wider partnership.
When sponsored content is the right choice
Sponsored content works when you have a story that rewards more than a banner. If you are launching something, publishing research, marking a milestone or explaining a complex offering, a sponsored article gives you the space to do it justice. It is also the honest choice when you want a promotional message published: rather than seeking to influence our reporting, you get a clearly labelled slot that is unmistakably yours.
It is less suited to pure awareness bursts, where display advertising is usually more efficient, or to news you hope we will cover independently, where the honest route is a pitch through our get featured page. The clearest sign that sponsored content is right for you is a message that needs explaining rather than merely repeating — something a reader has to understand to act on. If a single image and line could carry it, a sponsored article may be more than you need; if it genuinely takes a few hundred words to land, this is the format built for that.
How to publish a sponsored article
- Share your goal and topic via our contact page.
- We confirm scope, format, labelling and current rates.
- You supply or we produce the article, and you approve it.
- We review, label and publish it to our readers as sponsored content.
What makes a strong sponsored article
The best sponsored articles give the reader something to keep even if they never become a customer — a clearer understanding, a useful framework, a genuine insight from your field. That generosity is what earns attention, and attention is what makes the piece work for you. The hard-sell approach, by contrast, tends to be skimmed and forgotten. When you plan your article, aim to be the most helpful voice on your topic rather than the loudest, and keep these principles in mind:
- A genuinely useful angle — inform or help the reader, don’t just sell.
- Accurate, verifiable claims; nothing misleading or exaggerated.
- A clear structure with a headline that describes the content.
- Honest framing that respects the reader’s intelligence.
- Relevant links and a clear call to action for interested readers.
Our disclosure and labelling policy
Every sponsored article carries a clear label so no reader could mistake it for independent journalism. We follow the FTC endorsement guidelines on disclosure, and we do not sell undisclosed or disguised paid links. This is not a limitation on your message — it is what keeps the audience trusting the page your message appears on. Transparent sponsored content performs better precisely because readers know where they stand.
Sponsored content versus editorial coverage
They are different things, and we keep them apart. Sponsored content is your message, labelled and paid for. Editorial coverage is our independent reporting, decided by our team and never for sale. If you are hoping for genuine coverage, the honest route is our get featured page. Many organisations use both: a sponsored article to tell their story, plus a strong pitch for editorial consideration on its merits.
Pricing
Sponsored content is priced by scope, format and placement rather than a single flat fee, because a straightforward article and a produced campaign are different jobs. Tell us what you want to say and we will share current rates and turnaround. Request a quote to begin.
Cubed News is an independent news publication with a named editorial team and a published editorial policy; you can read more about us and meet the people behind it on our team page. All sponsored placements are labelled in line with the FTC endorsement guidelines, and any affiliate arrangements appear in our affiliate disclosure — commercial work never influences our reporting.
Get started with sponsored content
Send your topic and goal through our contact page or email partners@cubednews.com, and we will reply with formats, current rates and next steps. To combine reach with depth, see advertising and partnerships. Whether you already have a draft or only an idea, we can take it from wherever you are and shape it into a clearly labelled article that serves both your goal and our readers.
Frequently asked questions
How do I publish sponsored content on Cubed News?
Send your topic and goal via our contact page or partners@cubednews.com. We confirm scope, review, label and publish the article.
How much do sponsored articles cost?
Pricing depends on scope, format and placement. Request current rates with a note on what you want to publish.
Is sponsored content labelled?
Yes. Every sponsored article is clearly labelled in line with the FTC guidelines so readers know it is commercial.
What is the difference between sponsored content and editorial?
Sponsored content is your labelled, paid message; editorial is our independent reporting, decided by our team and never for sale.
Can you write the sponsored article for me?
Yes. You can supply the article or we can produce it to brief. Either way you approve it before it is published and labelled.
Do you allow links in sponsored articles?
Relevant links to your own pages are fine within a labelled sponsored article. We do not sell undisclosed or disguised paid links.
Will sponsored content affect your reporting?
No. Sponsored content is entirely separate from our journalism, which is independent and cannot be bought.
How much does sponsored content cost on Cubed News?
It depends on scope and format. Request current rates via our contact page.
Is sponsored content the same as a news guest post?
No — sponsored content is a paid, clearly labelled promotional article; contributor guest posts are unpaid editorial. Both follow our standards.