Quick answer: A partnership with Cubed News is a longer-term collaboration — blending advertising, sponsored content and other agreed formats — designed around a shared goal and always clearly labelled. Media and brand partnerships let organisations build a sustained, credible presence with an informed news audience over time. Contact us to discuss the options that fit.
Key takeaways
- What it is: an ongoing media or brand partnership rather than a one-off placement.
- Who it suits: brands, organisations, agencies and institutions with sustained goals.
- What it blends: advertising, sponsored content and other agreed formats.
- How to start: share your objectives via our contact page and we will propose options.
- Independence: partnerships never influence our reporting — our coverage is never for sale.
What a partnership with Cubed News means
Where a single advertisement or article is a moment, a partnership is a relationship. Media and brand partnerships combine several formats over time around a shared objective — awareness, education, a campaign or a season of activity. The advantage is continuity: your audience sees a consistent presence rather than a one-off flash, and we can plan formats and timing together. Everything remains clearly labelled and separate from our journalism.
Continuity also lets us learn as we go. A one-off placement gives you a single data point; a partnership lets us see what resonates with our readers and adjust the mix over its life — leaning into the formats that are working and quietly retiring those that are not. That iterative quality is the real difference between buying media and building a presence. Over a season, a well-run partnership tends to compound: familiarity builds, the association with a trusted publication settles in, and each new placement lands with an audience that already recognises you.
Types of partnership
- Brand partnerships — sustained presence for a brand across relevant formats.
- Media partnerships — collaboration with other publishers, events or organisations.
- Campaign partnerships — a defined push around a launch, report or cause.
- Content collaborations — a series of clearly labelled sponsored articles.
- Institutional partnerships — arrangements with non-profits and public bodies.
Who partners with us
Our partners are brands, organisations, agencies and institutions that want to reach a news-literate audience consistently. Some want to build long-term familiarity; others need coordinated support for a specific campaign. What they share is a preference for a trusted, brand-safe environment over scattered, disposable placements. If continuity and credibility matter to you, a partnership is the right structure.
Partnerships suit organisations with something to sustain rather than merely announce — a mission to explain over time, a series of moments to support, or a reputation to build patiently in front of the right readers. Non-profits and public bodies often value the format for exactly this reason: it lets them stay present around an ongoing issue rather than surfacing only at launch. Whoever the partner, we start from the same question — what are you trying to achieve over the coming months, and which combination of formats will honestly get you there?
How partnerships are built
- Discovery — you share objectives, audience and timeframe via our contact page.
- Proposal — we recommend a mix of formats, scope and current rates.
- Agreement — we confirm deliverables, labelling and schedule.
- Delivery and review — we produce, publish and report, then refine as we go.
What partnerships can include
- Display advertising across relevant sections.
- A series of clearly labelled sponsored articles.
- Campaign or section sponsorship over an agreed period.
- Co-produced explainers or resources, always disclosed.
- Cross-promotion with aligned events or organisations.
Standards and disclosure in partnerships
A longer relationship makes clarity more important, not less. Every element of a partnership is clearly labelled so readers always know what is commercial, in line with the FTC endorsement guidelines. We do not sell undisclosed or disguised paid links, and no partnership buys favourable news coverage. This is what keeps the audience trusting the environment your partnership lives in — the reason a sustained presence here is worth having.
Because a partnership unfolds over months rather than in a single burst, we treat disclosure as an ongoing commitment rather than a one-time checkbox. Each new sponsored article, campaign or collaboration is labelled afresh, so a reader encountering any single piece knows exactly what it is without having to remember an arrangement announced elsewhere. We would rather repeat a label than let familiarity blur the line. Our journalism, meanwhile, remains entirely independent for the life of the partnership: being a valued partner never earns softer coverage or a quiet word before a story runs.
Why partner with an independent newsroom
Partnering with an independent news publication puts your organisation beside credible, carefully edited journalism. Because our reporting is never for sale, the setting around your partnership is trusted — and that trust extends to the brands our readers see here consistently. A partnership lets you build that association over time, in a brand-safe environment, with a team that plans alongside you.
There is also a practical advantage to working with one considered partner rather than scattering placements across many disposable surfaces. You get continuity of contact, a team that comes to understand your goals, and the ability to plan a season of activity as a whole rather than as a series of unconnected buys. That coherence tends to produce a stronger overall impression than the same budget spread thinly, and it makes the relationship easier to measure and refine as you go.
Cubed News is an independent news publication with a named editorial team and a published editorial policy; you can read more about us and meet us on our team page. All partnership placements are disclosed in line with the FTC endorsement guidelines, affiliate arrangements are covered in our affiliate disclosure, and our journalism stays independent throughout.
Start a partnership
Tell us your objectives through our contact page or email partners@cubednews.com, and we will propose a partnership shaped to your goals with current rates. For single placements, see advertising and sponsored content, or start broad on our work with us page. There is no obligation in an initial conversation: we are happy to talk through what a partnership could look like for you and to be honest about whether it is the right structure before anything is committed.
Frequently asked questions
What is a media or brand partnership with Cubed News?
It is a longer-term collaboration that blends formats such as advertising and sponsored content around a shared goal, all clearly labelled and separate from our journalism.
How is a partnership different from advertising?
Advertising is usually a defined campaign; a partnership is an ongoing arrangement combining several formats and planned together over time.
How do I propose a partnership?
Share your objectives, audience and timeframe via our contact page or partners@cubednews.com, and we will send a proposal with current rates.
Does a partnership include editorial coverage?
No. Partnerships are commercial and clearly labelled. Editorial coverage is decided on merit and cannot be bought — see get featured.
What kinds of organisations do you partner with?
Brands, agencies, non-profits, public bodies and other publishers seeking sustained, brand-safe presence with an informed news audience.
Are partnership placements disclosed?
Yes. Every commercial element is labelled in line with the FTC guidelines, and we do not sell undisclosed or disguised paid links.
How much does a partnership cost?
It depends on scope, formats and duration. Request current rates with a note on your objectives.
Do you offer news brand or media partnerships?
Yes — ongoing programmes combining advertising, disclosed content and features around your goals. Discuss one via our contact page.